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Through the process of iterating a high-energy and fluid logo for the brand, the “v” stood out as a holding shape for a wine glass. Distinct as a logomark yet recognizable as a glass, this solution embodied the brand as the intersection of traditional wine-tasting formality and vibrant energy.
The Vini color palette brings out the vibrant hues of different wines, from rosé to merlot. The intrinsic fluidity and energy of the varied liquid is celebrated.
The complete box set includes three bottles with custom labels, a laser-engraved logo napkin, a tasting glass, and a booklet with information on each wine and tasting instructions.